Rockhill's Audience Strategy

Audience Discovery

We work closely with our clients to clearly identifying and validate audiences that will work best to achieve their campaign goals.

Audience Acquisition 

Once the audience is identified, we use granular targeting techniques to purchase impressions and clicks focused only on our core audience

Audience Verification

We are constantly examining who is seeing our impressions to ensure that our campaign targeting remains on point

Audience Insights

Throughout the life of the campaign we are collecting data on performance and painting a vivid picture of how our audience is responding.

 Audience Optimization

We take these insights and turn them into actions. From day one of the campaign we will be gathering data and making optimizations to ensure that budgets are spent as efficiently as possible.